The WellNow brand was in need of an update to bring it in line with its modern healthcare ethos. However, with hundreds of clinics, they didn't
want to incur the expense of updating the exterior signage everywhere.

My team's creative solution solidified the
positioning with an anthemic manifesto and sharpened mission while keeping the core identity
at its heart. Fresh touches stemming from the brand mark add vibrancy while still co-existing with previous materials.

Role: Creative Director