Kmart Fashion

Many people were surprised at the quality and style at Kmart. These campaigns aimed to change perception and drive sales.

Role: Creative Director/Client

I CAN

As a leader in offering extended sizes in all their lines, Kmart wanted to promote body positivity and confidence. This stylish campaign made it a point to celebrate all women.

Jaclyn Smith

America's favorite angel was a Kmart fashion pioneer. Here three generations showcase her timeless style.

Faux Fur

You don't need to spend a lot of money to get the latest trends as this programmatic spot cleverly shows.