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SARAH AHMAD
creative director • writer • creative strategist • brand builder
WellNow: Don't Wait
When it comes to COVID, the impulse may be to wait and see what happens, but every minute counts. The sooner you get tested, the sooner you can get treated. Building on our illustrative style, this multi-channel campaign positioned WellNow as the go-to resource for testing and treatment.
Role: Creative Director
TV | Digital Video
Building on the previously-established visual style, this spot gets the point across without a lot of doom and gloom.
Social + OOH
Bold and graphic, the campaign extensions clearly communicate while retaining the WellNow brand style.

CRM + Digital
An accompanying CRM campaign and custom landing page were designed to support the campaign and provide additional information to drive appoinments.


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