ASUG 30th Anniversary

To commerate 30 years of helping SAP customers get the most our of their investment, my team was tasked with creating a new logo, campaign and anthem video.

Role: Creative Director, Writer

Anthem Video

I developed this concept to honor the past, but firmly move the organization into the future. Interviewing the original founders as well as current board members, I worked with our editors to create a celebratory piece that inspired the audience. This video was played to open all of ASUG's events that year.

Campaign Elements

Our team developed a robust campaign to create awareness of the value of ASUG membership. Digital-first elements included a Hall of Fame, Memorable Moments, Timeline and even a signature orange cocktail recipe.