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SARAH AHMAD
creative director • writer • creative strategist • brand builder
ASUG
Booth Design
SAP Sapphire | ASUG Annual Conference is the biggest event of the year for both organizations. ASUG needed a way to showcase it's new branding (and 30th anniversary) while still utilizing existing elements of its large booth on the show floor. I worked with our vendors to create an immersive experience that was interactive, welcoming and showcased everything ASUG had to offer.
Role: Creative Director
A large overhead sign showcased the 30th anniversary logo and reinforced the customer community aspect of the organization.
Interactive digital screens welcomed attendees, advertised offerings, and invited engagement.
Wood slats created seating areas that fostered connection and collaboration for attendees.
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