WellNow: Buffalo Sabres

Founded in the Buffalo market, WellNow had a long-standing partnership with many of the area sports teams. We capitalized on that to create excitement and awareness—having some fun along the way.

Role: Creative Director

All in the Neighborhood featuring Alex Tuch

When local kid made good, Alex Tuch returned to the Buffalo Sabres, it's only fitting that the "neighbors" would welcome him with open arms.

Best Friends

WellNow and the Buffalo Sabres go way back. So, of course, Dr. Bearywell and Sabretooth are super close.

Best Mascot

It's time for America's favorite new show: Best Mascot. But in this version, everybody wins.